Why?

I don't hate much, I try to exude positive vibes like a koi pond. But, lord all mighty why oh why are some commercials ridiculously loud?  My normal tv programming, Book-TV, is playing fine and the volume is at a smooth 22.  This commercials comes on and at the same volume it sounds like Dolby 5.1 surround sound shit.  That makes me want to shit on their product and/or service.  I don't remember right now what commercial it was but I'm hoping it was Life Alert ;-)...No, friends (and foes) I would not shit on an elderly person.  The only way to survive as a species is to stop this ear-drum genocide.